Feeling drawn to the power of words? And, curious about how they grab attention and persuade people? If you’re thinking “How to start copywriting business” then, get ready for an exciting journey with me,!
I believe, my blog is your go-to guide for starting a career in copywriting that excites you and fills your wallet.
Now, let’s dive in and learn how to attract great clients, write persuasively, and build a successful freelance business that puts you in charge of your writing destiny.
But, let’s know first,
What is a Copywriting Business?
In a copywriting business, a copywriter persuades action using words to convince. Writers craft marketing materials with the goal of specific action, like buying a product or signing up for a newsletter.
Here’s a breakdown of what a copywriting business typically involves:
- Understanding the Client’s Needs: A good writer learns about the client’s business and goals. They make the writing fit the right people and goals.
- Crafting Compelling Content: Writers make messages that make people want to do something. They tell people what to do next.
- Different Types of Copy: Writers do lots of different jobs. They write for websites, emails, social media, and more.
- Freelance or Agency Work: Writers can work alone or with others. They can work for themselves or for a company.
Benefits of a Copywriting Business
- Be Your Own Boss: You decide when and where to work.
- Turn Passion into Profit: Make money by doing what you love.
- High Demand: Lots of businesses need writers.
- Scalability: Grow your business as you get better.
If you’re good at convincing people, writing could be a great job for you.
Now, I’ll explain it in 7 easy steps for beginners:
How to Start Copywriting Business | Step-by-Step Guide to Success
So, if you love writing and dream about turning it into a cool job, you’re in for a treat! I’m about to explain how you can start your own writing business.
Ready? Let’s go!
Step 1: Finding Your Writing Style
Think of your writing style as your special power. It’s all about the topics you love and know a lot about. Do you get excited about new gadgets? Or maybe you’re great at writing about staying healthy. Find what you’re passionate about because that’s where your best writing will shine!
Step 2: Getting Your Skills Ready
Even the best writers need tools. Here are some things you should get good at:
- Persuading people: Writing that makes people want to do something
- Grammar: Making sure your writing is neat and tidy
- SEO: Making your writing easy to find online
- Research: Learning all about the topic you’re writing about
Step 3: Making a Portfolio
Your portfolio is like a showcase of your best work. Here’s how to make it great:
- Pick your best work that matches your style
- Show that you can write different things, like ads or blog posts
- If you haven’t worked with clients yet, you can write for free for charities or makeup examples
Step 4: Deciding How Much to Charge
How much should you ask for your work? It depends on a few things:
- How experienced you are
- How big the job is
- How valuable your writing is to the client
Step 5: Finding Clients
Now that you’re all set, it’s time to find people who need your writing skills:
- Meet new people who might need your help
- Share tips on social media to show you know your stuff
- Check out websites where freelancers find work
- Write emails to companies you want to work with
Step 6: Keeping Clients Happy
Once you have clients, it’s important to keep them happy:
- Always give them more than they expect
- Be clear about what you’ll do and when
- Listen to what they need and give good advice
- Ask for feedback to get better
Step 7: Growing Your Business
You’ve started your business, but you can always make it bigger:
- Keep learning new things
- Think about offering more services
- Offer your current clients extra stuff they might need
- Team up with other freelancers to offer more to clients
Starting a writing business takes work, but if you love writing and work hard, you can make it awesome!
Ready to make your writing dreams come true?
Now, let’s understand it well.
Some Copywriting Business Examples
Here are some cool examples of copywriting businesses in different areas:
- E-commerce & Retail:
Picture a company that writes cool descriptions for stuff you buy online. They use exciting words to show how awesome the product is and why you should buy it. Another business might write words for websites that make it easy for you to buy things. They guide you through the website and make you want to buy stuff.
- Tech & Software:
A writer who knows a lot about tech might write easy-to-understand guides for computer programs. They make it simple for you to figure out how to use them. Another writer might make web pages that make you want to try out new software. They talk about all the cool things the software can do.
- Health & Wellness:
A writer who’s all about being healthy might write articles for websites about eating right. They give you tips and info to help you stay healthy. They might also write fun stuff for social media for fitness brands. They pump you up and make you want to work out.
- Finance & Investing:
A writer who knows about money might write stuff for websites about investing. They explain tricky money stuff in a way that’s easy to understand. They might also write ads for financial advisors. They make people want to get help with their money.
These are just a few ideas, but there are tons more out there!
A copywriting business can focus on one thing or do lots of different stuff depending on what the writer likes and knows.
Cool, right?
Let’s Dive Deeper | Practical Examples of Successful Copywriting Businesses
Let’s take a closer look at what makes some copywriting examples really stand out:
- Dollar Shave Club’s Launch Video (2012):
They grab your attention right from the start by talking about something everyone can relate to – pricey razors. Their video is funny and tells a story that makes you remember the brand. At the end, they tell you exactly what to do next – go to their website.
Key Lesson:
Being funny, telling stories, and giving clear instructions can make your message really stick with people.
- M&M’s Super Bowl Commercial (2023):
They make their commercial funny by using a popular theme – a wedding. Even though it’s funny, it still makes you feel connected to the M&M’s characters. Their colorful characters and fun scenes make the commercial hard to forget.
Key Lesson:
Using humor, stuff people already like, and cool pictures can make your message stick in people’s minds.
- Slack’s “Future of Work” Campaign:
They got their users involved by asking them to share their ideas on social media. They made a space where users could talk and share ideas, which made them feel like part of a group. Slack talked back to their users on social media, which made people feel like they were being listened to.
Key Lesson:
Getting people involved and making them feel like they belong can make your brand really popular.
So, what can you do with these ideas for your own writing business?
Know your clients and who they’re talking to. Tell stories about how your work helps people. Try new things and see what works. Keep an eye on how well your writing does and change things if you need to.
Some Copywriting Business Ideas | Beyond the Niche
Here are some cool ways you can make your copywriting business really stand out:
- Content Marketing Powerhouse:
Don’t just stick to the basics like writing for websites or blogs. Offer everything a company needs for their online content. Yes! like figuring out the best keywords to use, making plans for social media, and writing emails.
Get really good at writing for one type of business. That way, you’ll know exactly what they need and can give them the best stuff possible.
- Conversion Copywriting Specialist:
Instead of just writing words that sound nice, focus on writing words that make people want to buy stuff. Offer to help with things like making ads that work better or writing emails that make more sales.
Use copywriting tools to see how well your writing is doing, so you can prove to your clients that it’s making a difference.
- The Brand Voice Whisperer:
Dig deep to understand what a company is all about. Then, write in a way that really shows off their personality. Make a guide that tells everyone how a company should talk.
That way, everyone sounds the same, no matter who’s writing.
- The Long-Form Content Guru:
Get really good at telling stories that are super interesting. Focus on making things like ebooks or case studies that show how smart a company is.
Make a plan for how a company can use big pieces of writing to get more customers.
- The Accessibility Advocate:
Write in a way that everyone can understand, no matter who they are or where they’re from. Work with groups that care about making things easy for everyone, and help them make sure their writing is easy to understand.
These are just some ideas to help you think outside the box. The important thing is to find something that makes you different from other writers out there.
Ready to make your copywriting business stand out?
S0, let’s go!
How to Start Copywriting with No Experience | Conquering the Blank Page
Are you interested in writing for a living but don’t know where to start? It can be scary to face a blank page, especially if you’re new to copywriting.
Don’t worry! This guide will help you get started and become a successful copywriter, even if you’re just beginning. Let’s dive in and explore the steps together!
Step 1: Find Your Special Topic
Discover Your Passion: Think of your special topic as your secret power – it’s the subject you know a lot about and love talking about. Do you always read articles about cool health stuff? Or maybe you’re great at explaining tricky tech stuff in a way that’s easy to understand.
Be Yourself: The most important thing is to be true to yourself. Clients want someone who gets what they’re about and can talk to their audience in a way that makes sense. So, choose a topic you really care about – your excitement will show in your writing and make people want to read more.
Here are some popular niches to spark your brainstorming:
Explore Different Topics:
- Health & Wellness: Dive into the world of health and wellness! You could write articles that inspire people to live healthier lives and achieve their fitness goals.
- Tech & Software: If you’re a tech whiz, this niche might be perfect for you! Help companies explain their complicated software in a way that’s easy for everyone to understand.
- E-commerce & Retail: Get creative with e-commerce and retail! Your words could help businesses sell their products online by writing exciting descriptions that make customers want to buy.
- Finance & Investing: Dive into the world of finance! You could help people understand tricky money stuff and make smart investment decisions by writing clear and engaging copy.
Step 2
Building Your Copywriting Brand
Mastering Your Craft: Every great writer needs the right tools. Here are some important skills to work on before starting your copywriting journey:
Writing to Persuade: Copywriting is all about convincing people to take action. Learn how to write words that grab attention and make readers want to do something, like clicking a button or buying a product.
Grammar and Spelling: Good grammar is super important! Make sure you know how to use punctuation and spell words correctly. Typos can make your writing look sloppy, so it’s essential to brush up on your grammar skills.
Getting Noticed with SEO: Understanding how search engines work can help more people find your writing online. Learn about SEO (search engine optimization) and how to use keywords naturally in your writing to improve your chances of getting noticed.
Doing Your Homework: Research is key to writing great copy. Take the time to really understand the industry you’re writing for, including your client’s brand and the people they want to reach.
Where to Learn: Luckily, there are lots of places to sharpen your copywriting skills online. Check out platforms like
These platforms can for courses and resources to help you become a better writer.
Step 3
Crafting a Portfolio that Screams “Hire Me!”
Your portfolio is like a showcase of your best work. Here’s how to make it shine:
Pick Your Best: Instead of putting everything you’ve written in your portfolio, choose only your very best pieces. This shows off what you can do in your favorite topics.
Show Different Stuff: Include different kinds of writing in your portfolio. This could be stuff like website pages, ads, or blog posts. It shows that you can write in lots of different ways.
Use Numbers: If you have numbers that show your writing made a difference, put them in! Things like more people visiting a website or more things being sold because of your writing. It helps show how good you are.
Building Your Portfolio Without Clients
Volunteer Work: Offer to help out for free with writing for groups that need it, like charities or new businesses. It’s a great way to practice and show what you can do.
Make Up Samples: Even if you haven’t worked for a big company, you can write stuff for them anyway. This shows you understand what they’re about and can write in their style.
What’s Next?
Keep following along for more tips on how to set your prices, find people who need your writing, and do a great job as a freelance writer. You’re doing awesome!
How to Start Copywriting Online | Taking Your Skills to the Digital Frontier
- Learn Copywriting Basics: Understand how to write persuasively and grab people’s attention.
- Practice Writing: Write often to get better at it.
- Show Your Work: Make a collection of your best writing to show others.
- Decide What You Like: Figure out what type of writing you enjoy doing.
- Make a Website: Create a simple website to show off your work.
- Meet Other Writers: Talk to other people who write online.
- Find Jobs: Look for places where you can write for money, like freelance websites.
- Keep Learning: Keep getting better at writing by practicing and learning new things.
- Do Good Work: Make sure you do a good job for people who pay you to write.
- Make Friends: Build good relationships with people you work with. They might hire you again or tell others about your work.
Practical Tips for Launching Your Online Copywriting Business
Tips for Starting Your Online Copywriting Business
1. Setting Up Online:
Build a Professional Website: Your online shopfront should display your skills, even if they’re new, and any client feedback you’ve received. Make it easy for visitors to contact you.
SEO Your Site: Use basic SEO tricks to ensure your site pops up in relevant searches. Think about what keywords clients might use to find you.
Be Social: Dive into social media platforms like LinkedIn or Twitter. Share useful content, engage with others, and connect with potential clients.
2. Master Content Marketing:
Start a Blog: Share your copywriting wisdom through blog posts to establish yourself as an expert. Offer tips and insights to attract clients seeking solutions.
Guest Blogging: Write articles for other websites in your field. It boosts your visibility and credibility, plus links back to your site.
3. Freelance Platforms (If You Want):
Check Out Freelance Sites: Platforms like Upwork or Fiverr can help you find work, but competition is fierce. Craft a standout profile focusing on your skills and what sets you apart.
Be Picky: Don’t race to the bottom with low prices. Look for projects that match your skills and value.
4. Connect Wisely:
Join Online Communities: Hang out in forums or social groups where copywriters and clients mingle. Share your knowledge and make genuine connections.
Attend Online Events: Sign up for webinars or conferences related to copywriting. It’s a great way to learn and meet potential clients.
Starting an online copywriting career isn’t instant. It takes time, effort, and constant learning.
But by following these steps, building your online presence, and connecting with potential clients, you’ll be well on your way to turning your love for writing into a thriving freelance business.
How to Start Copywriting Freelance
Want to write and earn quick money? Try freelance copywriting!
Here’s how you can start:
1. Find What You Love:
Pick something you enjoy, like video games or pets, to write about. It’ll make writing more fun!
2. Learn Some Tricks:
- Learn grammar: Make sure your writing is clear.
- Persuade people: Use words that make people want to listen.
- Do some research: Learn about the topic and who you’re writing for.
3. Show Off Your Skills:
Make a website to show your writing. Share tips on social media!
4. Join a Group:
Find other writers online. You can learn from them and maybe find work!
5. Start Writing:
Look for jobs online that match what you like to write about. Give them a try!
Once you’re comfortable, here are some extra tips:
Be a Good Listener: Understand what your client wants and help them succeed.
Track Your Success: See if your writing brings more visitors or sales. It can help you get more work!
Keep Learning: Writing is always changing. Learn new things to stay ahead.
By following these steps, you can become a great copywriter and have fun doing it!
FAQs About Starting a Copywriting Business
If you have a knack for words and want to turn it into a business, that’s fantastic! Here are answers to some common questions about starting a copywriting business:
1. Do I need a fancy degree to be a copywriter?
Nope! While some copywriters have degrees in English or marketing, it’s not a must. What’s important is your passion for language, good grammar skills, and the ability to write clearly and persuasively.
2. What kind of copywriting can I do?
There are many options! You could write website content, ads, social media posts, or even emails. Your best fit depends on what you enjoy. Love sports? Maybe write for sporting goods stores! Into video games? Gaming companies might need your skills!
3. How do I find clients?
You can find freelance writing jobs on websites where businesses look for writers. Also, consider creating a website to showcase your work and join online groups for copywriters. Networking and spreading the word about your services are crucial!
4. How much can I charge?
Rates vary based on your experience and the project. Beginners might charge less, while seasoned copywriters can ask for more. But remember, don’t undervalue yourself! Research what other copywriters in your niche charge to get an idea.
5. How do I get started?
First, choose your niche and practice writing. Then, create a website and start building a portfolio with your best work. When you’re ready, look for freelance gigs or reach out to businesses directly. And remember, practice makes perfect! The more you write, the better you’ll get.
Summing Up | Ready to Start Your Copywriting Business Now?
So, you’re all set to let your love for words turn into a business! This guide has the important steps to kickstart your copywriting business.
Remember, being a good copywriter is a journey, not just reaching a goal. Focus on getting better at writing, finding what you’re good at, and enjoying it!
By always doing your best work, making good connections with clients, and learning more, you’ll be on your way to making your copywriting dreams come true.
Here’s a quick recap about “How to start a copywriting business” :
- Discover your niche: Find a topic you love and understand.
- Sharpen your skills: Practice well, learn SEO and new ideas.
- Build your portfolio: Showcase your best work on a website.
- Find your clients: Network, use online platforms, and reach out directly.
- Never stop learning: Stay updated on the latest trends in copywriting.
With hard work, being creative, and using these tips, you’ll be on your way to starting a successful copywriting business and making people listen to your words!
