Feeling down about your gig titles and descriptions? Same! They sound like snooze-fests, right? And on LinkedIn, your profile might get lost in the crowd. But fear not, freelancers! There’s a secret weapon to use: “What is copywriting in freelancing?”
Copywriting, Is like magic words that make your profile sparkle! Imagine eye-catching Fiverr titles that make people click “Hire me!” Think clear Upwork descriptions that show off your skills. Picture a LinkedIn profile that grabs attention in a flash!
But wait, there’s more! Copywriting helps you chat with clients like a boss, score projects, and make friends with them for future work.
This blog is your friend! It shows you how to use copywriting to win on any freelancing platform, no matter what you do.
Don’t let your skills hide! Freelance copywriting unlocks your full potential. Get ready to transform your profile, wow clients, and land those dream gigs!
What is Copywriting in Freelancing, and Why Should You Care?
Ever imagine being a one-person sales team, but with the power of words at your fingertips? That’s the magic of copywriting for freelancers! It’s all about crafting content that makes potential clients do a happy dance and say “Yes, please!” – whether it’s contacting you for a project, subscribing to your services, or downloading that awesome portfolio you built.
So, why is copywriting such a game-changer for freelancers? Buckle up, because we’re about to break down the magic it works:
How Copywriting Supercharges Your Freelance Business
Why is copywriting so important for freelancers? It’s like magic because it helps you stand out in a crowd full of talented people! Here’s how:
- Shine Brighter Than the Competition: With strong copywriting, you can write a killer bio that tells everyone how awesome you are and why they should pick you for their project.
- Winning Proposals: Think of proposals like battle cries – it’s your chance to show off your skills and land the job. Good copy lets you explain your plan, highlight your experience, and convince them you’re the best person for the job.
- Magnetic Website Content: Your website is like your online shop window. Great website copy tells people what you do, shows off your work, and makes them want to contact you.
- Captivating Social Media Posts: Social media is a great way to build your freelance brand. Engaging copywriting in your posts can grab attention, show you’re an expert, and make people trust you.
- Boost Your Email Marketing: Emails are like a direct line to potential clients. With good copywriting, you can keep in touch with them, show off your skills, and convince them to hire you.
Don’t let your skills hide! Freelance copywriting unlocks your full potential. Get ready to transform your profile, wow clients, and land those dream gigs!
10 Copywriting Hacks to Captivate Clients & Win Freelance Projects
Here’s what you’r searching for and all about “what is copywriting in freelancing”:
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Subject Line Seduction: Open Emails Like a Pro!
Tired of boring “Project Inquiry” emails? Let’s grab client attention with irresistible subject lines!
Think “magic trick,” not snooze-fest. Here’s an example:
Subject: Boost Conversions with My Copywriting Magic! | [Your Name]
This line uses strong verbs (“Boost”), highlights a specific benefit (“Conversions”), and adds a personal touch with your name.
Here are the secrets to crafting subject lines that get opened:
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Focus on Benefits: People care about what your copywriting can do for them. Highlight a specific benefit they crave, like increased sales, more leads, or higher engagement.
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Use Strong Verbs: Weak verbs like “discuss” or “explore” don’t grab attention. Opt for powerful verbs like “boost,” “skyrocket,” or “unlock” to create a sense of urgency and excitement.
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Spark Curiosity: Tease a solution or ask a question to pique the reader’s interest. Make them want to open the email to find out more.
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Keep it Short & Sweet: Aim for 50 characters or less to avoid getting cut off in inboxes. Every word needs to pack a punch!
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Personalize When Possible: Adding the client’s name or referencing a specific project shows you’ve put in the extra effort and grabs their attention.
Here are some additional subject line formulas to inspire you:
- Benefit + Question: “Double Your Website Traffic? Let’s Talk Copywriting!”
- Problem + Solution: “Struggling with Low Engagement? Engaging Copy is the Answer!”
- Urgency + Curiosity: “Last Chance to Boost Sales This Month! Free Copywriting Consultation!”
- Numbers + Benefit: “7 Ways Compelling Copy Can Increase Your Leads by 25%”
Remember: Your subject line is your first impression. By following these tips, you’ll craft subject lines that get your emails opened and set you up for success with potential clients!
Hook ‘Em From Hello: Openings That Sizzle!
Say goodbye to boring greetings! We want to grab your reader’s attention right away, making them super curious about what you have to offer. Here’s your secret weapon: an opening line that sizzles!
A) The Power of “Hey There”
Instead of just saying “Hello,” show you’ve done your detective work! Mention something specific you found about them, like their website or a cool blog post.
- Example: “I saw you’re on a mission to boost your website traffic by 20% in your awesome blog post [link]! My copywriting skills can help you get there for sure!”
This opening personalizes things by talking about their goal and using a real number.
B) Understanding Their Woes
Many people in their field might be facing a similar problem. Talk about that challenge!
- Example: “Feeling lost in a crowded online marketplace? Don’t worry, it happens to a lot of people! Powerful copywriting can be your secret weapon to stand out from the crowd.”
This shows you care and positions you as an expert who gets their struggles.
C) A Quick Knowledge Burst
Share a cool fact or a neat stat to show you’re an expert and grab their attention.
- Example: “Did you know that awesome website writing can make way more people buy stuff from you, like up to 200% more? Let’s chat about how I can help you write copy that sells!”
This shows you know your stuff and makes them wonder how you can help them.
D) Ask a Question That Makes Them Think
Spark curiosity by asking a question that relates to what they need.
- Example: “Have you ever wondered why some websites turn visitors into customers, while others just leave them confused? The answer might be their copywriting.”
This gets them thinking about a potential problem and shows you as someone with the answers.
E) A Gentle Push (Optional)
If you have a limited-time offer or only a few spots left, use a gentle nudge to get them to act fast.
- Example: “Last chance to grab a free website copy checkup before all the spots are gone! Let’s find ways to make your website better and boost your traffic.”
This creates a sense of urgency and encourages them to respond quickly. But remember, this is optional!
Remember: The opening line sets the tone for your entire email. By following these tips, you’ll craft sizzling hooks that make a strong impression and leave them wanting more!
Body Paragraphs: Benefits That Rule!
So, you’ve hooked them with a cool opening line. Now, let’s talk about the most important part of your email: the middle! But forget just listing boring stuff about your copywriting – that’s no fun! Here’s how to show them the awesome ways your skills can help their project:
Talk About What They Want:
Don’t just brag about yourself. Instead, focus on what they really care about – the cool things your copywriting can do for them! Talk about how it can help them get more sales, more people visiting their website, or even happier customers.
- Example: “Imagine your website turning visitors into fans who buy your stuff! That’s what amazing website copy can do. It can help you sell way more stuff, just like it did for other businesses I helped. I can write website copy that kids in your target audience will love to read, tell everyone what makes your business special, and convince them to do something cool, like buying something awesome from you!”
This example focuses on the ultimate benefit (increased sales) and uses real-life examples (similar clients) to make it believable. It then explains how your copywriting achieves this by mentioning connecting with their target audience, highlighting their unique selling proposition, and driving action.
Remember: People care most about how you can help them get what they want. By focusing on benefits, you’ll craft a body paragraph that totally rocks and makes them want to work with you!
Show and Tell: Building Trust with Proof
Now that you’ve hooked them and explained the benefits, let’s talk about building trust. People want to know you’re the real deal, so here’s how to use “social proof” to show them your copywriting skills rock:
Prove It!
Don’t just say your copywriting is awesome, show it! Use social proof strategically by including testimonials or past project results (with numbers if you can find them) to build trust and credibility.
- Example: “Remember how I said my copywriting can help you get more email signups? Well, guess what? It did just that for a client in the [client’s industry]! After using my email marketing copywriting strategy, they saw a whopping 15% increase in signups. Plus, here’s what they had to say: ‘[Quote from satisfied client]'”
This example includes a real-life story (testimonial) with data (15% increase) to make it believable. It also adds a quote to show a happy client’s perspective.
Remember: Social proof adds weight to your claims and shows potential clients you can deliver results. By using it strategically, you’ll build trust and make them more likely to work with you!
Sharing Your Wins: Stories that Sell!
So far, we’ve talked about grabbing attention, talking about benefits, and building trust. Now, let’s add a secret weapon: storytelling! Sharing a quick success story shows you’re a copywriting champion, not just another writer.
Tell a Short Story:
Instead of just talking facts, add a little story! Briefly describe how you helped a business like theirs achieve something awesome using your copywriting skills.
- Example: “Ever heard of a business that wanted more people to play around on their website? That’s what happened to one of my clients! They were having trouble getting visitors to interact with their site. So, I swooped in with my copywriting skills and wrote super interesting blog posts and product descriptions that talked directly to the kind of people they wanted to visit. And guess what? Way more people started checking out their stuff – a super big increase! Pretty neat, huh?”
This example uses a short story (about a similar client) to show your past success (increased website engagement) and your ability to solve their problem. It also uses fun words like “super” and “neat” to make it exciting.
Remember: A good story adds personality, builds trust, and shows potential clients you can get them similar results. By using storytelling, you’ll leave a lasting impression and convince them you’re the copywriter for them!
Clear Calls to Action: Making it Easy for Them to Say “Yes!”
We’ve covered crafting sizzling openings, highlighting benefits, building trust, and sharing success stories. Now, let’s talk about the final push: the call to action (CTA). A clear CTA tells the client exactly what you want them to do next, making it super easy for them to take the leap and work with you.
Make it Crystal Clear:
Don’t leave the client guessing about what to do next. End your email with a clear call to action that makes it simple for them to take the next step.
- Example: “Ready to see how my copywriting can help your business soar? Let’s schedule a free consultation to chat about your project in detail and explore your goals. Click this link to pick a time that works best for you: [link].”
This CTA is clear and specific. It tells the client the benefit (helping their business), mentions the free consultation (incentive), and provides a clear link to book a slot.
Remember: A strong call to action removes any confusion and makes it easy for the client to know what to do next. By using a clear CTA, you’ll increase your chances of getting a positive response and landing that dream project!
Be a Client Chameleon: Talk Their Talk!
We’ve learned to write emails with cool openers, awesome benefits, and clear next steps. Now, let’s talk about being super smart about how you write – like a copywriting chameleon!
Match Their Style:
The best copywriters know you can’t talk the same way to everyone! Change your writing style to fit the kind of person you’re emailing.
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Chill Clients:
If the client uses funny words or emojis in their job listing or first email, write back in a friendly way too. Be professional, but don’t be afraid to show your own personality! -
Boss Clients: For a more serious client, like a big boss, write in a respectful way. Use clear and short sentences, and avoid words kids use on the playground.
The Secret Spy Trick:
Here’s the cool part – be a detective! See how the client talks in their job listing or first email. Do they use smileys and relaxed words? Or is their writing more serious and to the point? Copy their style a bit, but still sound professional. This makes them feel like you understand them.
Remember: By changing your writing style to fit the client, you’ll build trust, connect better, and have a higher chance of winning that project!
Keep it Clear, Keep it Cool: Easy-to-Read Emails Win!
We’ve covered writing emails with attention-grabbing starts, amazing benefits, and clear next steps for the client. Now, let’s talk about the most important thing: making your writing super easy to understand!
Simple is Super:
Imagine explaining your copywriting skills to someone who has no clue what it is. That’s the kind of language you want to use in your emails! Write in a clear and concise style that everyone can understand.
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Ditch the Jargon: Avoid using fancy words or confusing phrases that only other copywriters might know.
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Short Sentences Rule: Long, winding sentences can be hard to follow. Break down complex ideas into shorter, easier-to-read sentences.
Remember: Clear and concise writing makes your emails more professional and shows you respect the client’s time. By keeping it simple, you’ll ensure your message gets across loud and clear, increasing your chances of landing that project!
Catch Those Typos Before They Bite!
We’ve learned to write emails with awesome openers, super benefits, and clear next steps. Now, let’s talk about the last step before you hit send: fixing any mistakes! Even the best copywriters can miss a typo or two, and that can make you look a little sloppy.
Be a Grammar Superhero!
Imagine your email is like a cool superhero costume – it shows off your amazing copywriting skills. You want it to look perfect! So, double-check your email for any mistakes before sending it. Here are some ways to be a grammar superhero:
- Spell Check to the Rescue! Use your computer’s spell checker to find any misspelled words. It’s like having a mini-dictionary right there!
- Grammar Check Can Help Too: Some programs can also check your grammar, like sentence structure. It’s like having a tiny grammar teacher helping you out!
- Read it Out Loud (Optional): Sometimes, reading your email out loud can help you catch any awkward phrasing or typos you might miss when just reading silently.
Remember: Taking a few minutes to fix any mistakes shows you take pride in your work and care about the details. It also makes a great first impression on potential clients, increasing your chances of landing that awesome project!
Sign Off With a Signature Swoosh!
We’ve learned to write emails with cool openers, mega benefits, and clear next steps. Now, let’s talk about the last part: your signature! It’s like your superhero landing – you want to stick the move and leave a lasting impression.
Be You (But Still Be Cool):
Your signature is your chance to show a bit of your own style, something that makes you stand out from a crowd of boring copywriters. But remember, you still gotta be professional! Here’s how to do both:
Keep it Chill: Don’t use silly words or write anything that wouldn’t sound good at school.
Show Off Your Skills: Let a little bit of your writing personality peek through, kind of like showing off a cool trick. This shows you can write in a way that’s both fun and professional.
More Copywriting in freelancing Gems to Seal the Deal
10 Super Freelance Chat Hacks to Win Projects!
Remember those awesome communication tips we learned before? Here are 10 more to make your chats with project buyers super impressive!
1. Show You’re Awesome (With Proof!)
Don’t just say you’re experienced. Prove it! Tell them how many years you’ve been writing (and how you’ve helped others, like getting 17% more leads!).
Example: “I’ve been writing for websites for over 5 years! I helped clients get a much bigger number (like 17%) of people contacting them after visiting their website!”
2. Act Fast If You Can!
If you’re super busy and only have a few openings, let them know! This makes them want to act quickly.
Example: “Lots of businesses want me to write for them, so I only have 2 slots left this month! Chat with me today to grab your spot!”
3. Give a Free Sample of Your Skills!
Curious about your writing style? Offer to fix up a piece of their content for free! It’s a great way to show your skills without them paying.
Example: “Want to see how I write? I’d be happy to fix up a part of your website content for free! Just send it to me and tell me what you want to achieve.”
4. Answer Their Questions Before They Ask
Think about what questions they might have and answer them right away. This shows you’re prepared and understand their needs.
Example: “Q: What makes you different? A: I combine cool storytelling with facts to craft content that people like to read and that helps your business grow!”
5. Humor (A Little and Carefully)
A touch of humor can make your message stand out, but only if it’s appropriate! Avoid jokes that wouldn’t be okay at school.
Example: “Is your website content boring? Let me make it exciting and watch your sales go up like a rocket!” (Only use this if the client’s tone allows for it)
6. Talk About Them, Not You!
Focus on the client and what they need! Imagine how amazing their content could be, and how it would help them sell more.
Example: “Imagine content that talks directly to your ideal customer and convinces them to buy. That’s the power I can bring to your project!”
7. Show You Understand Their Struggles
Many businesses face similar problems. Talk about a common problem they might have, like keeping visitors engaged on their website, and how you can help.
Example: “Struggling to keep people interested in your website? My writing skills can help you create content that grabs attention and keeps readers scrolling down!”
8. Be Flexible Like a Superhero!
Let them know you can adjust your writing style to fit their project. Whether they need website copy, emails, or social media posts, you can do it all!
Example: “Need website copy, email marketing campaigns, or social media content? I can change my writing style to perfectly match your brand and project goals!”
9. Spark Curiosity with a Question
Ask a question related to their business goals to pique their interest and encourage them to chat more.
Example: “Ready to see how amazing content can transform your business? Let’s chat about your project and explore the possibilities!”
10. P.S. Don’t Forget the Bonus Power!
Use a P.S. to add a bonus! It could be a free download or another cool offer to grab their attention.
Example: “P.S. Download my free e-book on “The 5 Secrets to Super Website Copy” to learn more about how I can help you achieve your goals!”
Ready to level up your negotiation game with the power of copywriting? Here are 10 super skills to turn you into a negotiation ninja!
1. Talk About the Big Win, Not Just the Features:
Don’t just list what you can do; focus on the amazing results you bring! Example: My copywriting isn’t just words on a page; it’s an investment in your business growth. Compelling content can attract new leads, convert website visitors into customers, and ultimately boost your revenue.
2. Use Numbers to Show Your Awesomeness:
Got data to prove how good you are? Use it! Tell them exactly how much your copywriting helped other businesses (like a big jump in sales or more website visitors). Example: “In previous projects, I’ve helped clients achieve a 25% increase in sales or a 40% boost in website traffic through strategic copywriting.”
3. Let Happy Clients Do the Talking:
People trust other people’s experiences. Show potential clients what others are saying about you! Include testimonials from past clients who saw a big return on their investment after hiring you (with their permission, of course!). Example: “[Client Name] says: ‘Since hiring John, our conversion rates have skyrocketed! His copywriting expertise has been a game-changer for our business.'” (Use permission before including testimonials)
4. Speak Their Language (Literally!):
Knowing the client’s industry is a big deal! Highlight your experience in their specific field and how it helps you create content that their target audience will truly connect with. Example: “As a copywriter with 5 years of experience in the e-commerce industry, I understand the challenges online stores face and can craft content that resonates deeply with potential customers.”
5. Time is Precious (and Valuable!):
Think of your rates as a reflection of your time and expertise. You put a lot of effort into crafting amazing copy that gets results, so your rates should reflect that! Example: “My competitive rates reflect the time and effort invested in crafting high-quality copy that delivers tangible results for your business.”
6. Give Them Choices (Like a Superhero with Gadgets!):
Not everyone needs the same things. Offer different service packages at different prices so clients can choose what fits their needs and budget best. Example: “I offer various packages to suit your project scope. This gives you the flexibility to choose the level of service that best aligns with your goals and budget.”
7. Focus on the Big Picture (Not Just the Price Tag):
Price can be important, but what you bring to the table is even more valuable! Remind clients that your high-quality content can keep making them money for a long time. Example: “While cost is important, consider the long-term value my copywriting can bring to your business. Investing in high-quality content can generate returns for years to come.”
8. Believe in Yourself (Like a Superhero Should!):
Know your worth! Project confidence in your skills and what you’re worth. Don’t be afraid to negotiate your rates based on your experience and the project’s size. Example: “I’m confident in my ability to deliver exceptional results. Let’s discuss your project goals and find a rate that works for both of us.”
9. Offer Extra Superpowers (for an Extra Fee):
Have extra skills like SEO optimization or social media promotion? Offer them as add-ons to your base package for an extra fee. Example: “For an extra fee, I can optimize your website copy for search engines and create social media posts to further amplify the reach of your content.”
10. Know When to Walk Away (Like a Cool Superhero):
Everyone has a limit. If a client wants to pay way less than you’re worth, be prepared to walk away. Maybe you can adjust the project scope to fit their budget instead. Example: “While I’m always open to negotiation, I need to ensure my rates reflect the value I bring. Perhaps there’s room for us to adjust the project scope to better align with your budget.”
By mastering these copywriting negotiation skills, you can create proposals and communication that showcase your awesomeness and convince clients you’re the perfect partner for their project!
Beyond the Basics | Mastering the Art of Copywriting for Freelancing Success
Feeling the copywriting magic? Now let’s take your freelance skills to the next level with these killer strategies:
1. Speak Their Language, Solve Their Problems:
Don’t write like a robot! Tailor your voice and style to resonate with your ideal clients. Understand their challenges (pain points) and use your writing to show them how you’re the perfect solution!
Example: Are you a freelance writer targeting tech startups? Avoid overly technical jargon and focus on clear, concise communication that speaks directly to their needs (like growing their user base).
2. Benefits Over Features: It’s All About Results!
Don’t just list what you do. Explain how it benefits clients! Move beyond “I write website copy” and showcase the value you bring.
Example: Instead of saying “I offer website copywriting services,” say “I craft compelling website copy that turns visitors into paying customers and boosts your sales!”
3. Crystal Clear Calls to Action: Tell Them What to Do Next!
Don’t leave clients guessing! Use strong calls to action (CTAs) to tell them what you want them to do next. This could be contacting you, visiting your website, or subscribing to your newsletter.
Example: “Ready to skyrocket your website conversions? Schedule a free consultation today!”
4. SEO: Be the Master They Find Online!
Make your website and content easily discoverable! Integrate SEO best practices by using relevant keywords to improve search engine ranking. This attracts potential clients actively searching for your services.
5. Be You, Be Awesome: Let Your Personality Shine!
People connect with people! Don’t be afraid to showcase your unique voice and personality in your writing. Let your expertise and style shine through to build trust and connection with potential clients.
By mastering these high-impact strategies, you can transform your freelance writing into a client-magnet, attracting ideal projects and growing your freelance business to new heights!
Copywriting is your secret weapon! It’s all about using words to sell stuff, like services or ideas. Here’s how you can use copywriting to land cool projects:
1. Website Words: Your Online Store Sign
Your website is like your online store window. Make it eye-catching with clear and short writing that tells everyone what you do (your services) and why you’re awesome (your skills). Most importantly, tell visitors what to do next, like contacting you for a project!
Example: “Is your website boring? I can write cool website words that turn visitors into customers! Let’s chat about your project today!”
2. Blog Posts: Become a Writing Star!
Want to be known as the expert in your field? Write blog posts that teach people things and solve their problems. This shows you’re a super smart cookie!
Example: Are you a freelance writer who helps online stores sell more stuff? Write blog posts about the newest ways to sell things online, tips for writing awesome product descriptions, or how to make websites work well on phones.
3. Social Media Posts: Short & Sweet with a Big Boom!
Catch people’s attention on social media with short messages that are fun and interesting. Tell them a little about your services in a creative way.
Example: “Did you know cool website words can make you sell 20% more stuff? I can help you write them! #copywriting #freelancer #onlinemarketing”
4. Email Magic: Building Friends (and Clients!)
Write emails that are like friendly chats to potential clients. Tell them about your services and how you can help them. You can even offer them free stuff in exchange for their email address!
Example: Want to learn the 5 secret tricks to writing website words that make people buy stuff? Sign up for my free email course and become a writing wizard!
5. Project Proposals: Winning the Client Game!
When a client has a project, write them a winning proposal. This shows you understand their needs and have a plan to solve their problems. Prove you’re the perfect person for the job!
Example: Imagine writing a proposal for a clothing store. You’d talk about how you helped other stores sell more clothes and show them the cool ideas you have for their website.
6. Ebooks and Free Goodies: Growing Your Fan Club!
Offer free downloadable stuff, like ebooks or cheat sheets, in exchange for people’s email addresses. This way, you can teach them cool stuff and add them to your fan club (email list) for future promotions!
Example: Create an ebook called “The Super Guide to Writing Awesome Social Media Posts.” This gives valuable info to potential clients and grows your email list for future marketing missions!
A Guide to Pricing Your Freelance Copywriting Services | Unveiling Your Rates
Ever dream of using your writing skills to become a freelance copywriter, a word hero who crafts magic with words? It’s a cool way to make money, but how much can you really earn? Here’s a roadmap to navigate the world of freelance copywriting rates!
How You Charge:
Think of it like selling your word hero skills! Most freelancers use either:
- Project Rates: A set price for the entire job, no matter how long it takes. This works well for clear-cut projects.
- Hourly Rates: Charging by the hour you work on a project. Good for projects that might change or are ongoing.
Experience Matters!
The more experience you have as a word hero, the more you can charge. Here’s a general idea (these are estimates, and rates can vary depending on location, industry, and your skills):
- Beginner (Just Starting Out):
- Project Rates: $25 – $100 (imagine converting this to a project fee)
- Hourly Rate: $15 – $30 per hour (like an allowance per hour)
- Intermediate (2-5 years experience):
- Project Rates: $100 – $200 (imagine converting this to a project fee)
- Hourly Rate: $30 – $50 per hour (like a bigger allowance per hour)
- Expert (5+ years experience):
- Project Rates: $200+ (imagine converting this to a project fee)
- Hourly Rate: $50+ per hour (like a super big allowance per hour)
High-Earning Niches:
These areas of copywriting can pay even more:
- Technical Writing: Explaining complex things clearly (like instructions for a video game).
- SEO Copywriting: Helping websites rank higher in online searches.
- Legal Writing: Writing accurate legal documents (requires special knowledge).
- E-commerce Copywriting: Writing awesome product descriptions that make people want to buy stuff.
- Financial Copywriting: Writing clear copy for banks and investment firms (requires understanding money stuff).
Tips for Setting Your Rates:
- Think Beyond Time: Consider the value you bring to clients, not just the hours you work.
- Do Your Research: See what other word heroes with your experience level are charging.
- Package Deals: Offer different service packages with different prices depending on the project size.
- Believe in Yourself: Know your worth and tell clients your rates clearly and confidently.
Remember: These are just starting points. As you gain experience and build a strong portfolio, you can charge more!
Beyond the Rates: Building Your Word Hero Business
Rates are important, but there’s more to being a successful freelance copywriter:
- Finding Clients: Develop marketing skills to attract clients who value your word hero skills.
- Building a Portfolio: Showcase your best work with a super cool portfolio.
- Talking to Clients: Communicate clearly with clients to build trust and make projects successful.
- Always Learning: Stay up-to-date on the latest copywriting trends to stay awesome!
By mastering copywriting, setting good rates, and focusing on building a sustainable business, you can have a rewarding career as a freelance copywriter!
Pre-Delivery Checklist | Ensure a Flawless and Powerful Freelance Copywriting Handover
This checklist helps you deliver perfect copywriting projects and impress clients every time!
Make it Perfect:
- Double Check Everything: Do a final review of your writing. Make sure all changes the client asked for are done. Fix any typos, grammar mistakes, or weird formatting. Use the Hemingway App to help!
- Easy to Read: Check the “readability score” of your writing. Use a tool like Flesch-Kincaid or Hemingway Editor. Aim for a score that’s easy for your target audience to understand.
- Clear & Simple: Make sure your writing is clear and easy to understand. Avoid fancy words or anything too complicated. Google Gemini can help check for clarity!
Grab Attention & Help Clients:
- Headlines that Hook: Write headlines that are clear and tell people the benefit of the product or service. Use strong words and a little mystery to grab attention and make people want to read more.
- Benefits are Best: Make sure your writing shows how the client’s product or service helps people. Explain how it solves problems and makes people’s lives better.
Deliver & Keep Clients Happy:
- Follow Instructions: Format the final writing just like the client asked (like a Word doc or a text file). Use clear file names with version numbers. Send the files to the client in a safe way, like email with a download link or a cloud storage service.
- Feedback Time: Give the client clear instructions on how to review your work and give feedback. Set a reasonable time for them to do this. Be ready to make any small changes they ask for, as long as you agreed to do them beforehand.
Bonus Tip: Make a short document that explains the “brand voice” used in the writing. This helps the client remember how they want their writing to sound.
Final Touches:
- Thank You: Once the client approves the final writing, send a thank you email for working with you.
- Testimonial Time: (If it works out) Ask the client for a testimonial or case study about your work.
- Update Records: Update your notes with details about the project and the client’s feedback.
Remember: A perfect delivery makes happy clients and shows you’re a professional who cares about the details. By following this checklist, you’ll leave a great impression and get more freelance work!
Extra Tips:
- Project Management Tools: Use tools like Asana or Trello to keep track of your progress, manage changes, meet deadlines, and show the client you’re organized.
- Talk it Out: Keep talking to the client throughout the project, especially when you’re almost done and making changes.
- Go the Extra Mile: If you can, do something extra for the client, like a short SEO plan for the writing or a social media template. This shows you care about their success!
By using this checklist and these extra tips, you can make sure your freelance copywriting projects go smoothly and leave your clients happy. You’ll also deliver writing that’s clear, mistake-free, and grabs attention!
FAQs About Copywriting in Freelancers
New to freelance copywriting? Don’t worry, we’ve got answers to the most common questions freelancers have:
Do I Need a Fancy Certificate?
Not exactly! While training can help, you don’t need a formal certification. Sharpen your skills, follow the tips above, and practice regularly. This can take your freelance marketing to the next level!
How Can I Learn More?
There’s tons of info out there! Here are some ideas:
- Online Courses: Platforms like Coursera and Skillshare offer beginner and advanced courses.
- Books: Check out “Everybody Writes” by Ann Hadley or “Made to Stick” by Chip Heath.
- Blogs: Top blogs like Copyblogger share tips for different marketing channels.
How Much Time Do I Need to Invest?
It depends on your skills and goals. Even a few hours learning the basics can improve your freelance marketing materials.
Tools to Help My Writing?
Absolutely! Here are a few options:
- Grammarly: Catches typos and grammar mistakes.
- Hemingway Editor: Makes your writing clear and easy to read.
- Headline Analyzer by CoSchedule: Creates attention-grabbing headlines.
What About My Specific Niche?
Understanding your niche is key! Research your target audience: their needs, challenges, and how they like to communicate. Speak their language and address their pain points to become a niche expert!
Summing Up | Copywriting is Your Secret Weapon in Freelancing
Freelancing can be a battlefield, but copywriting is your secret weapon! It’s not just writing, it’s mind-control with words that convince people to work with you.
Imagine being a one-person sales team, but with the power of words! Copywriting can help you:
- Craft a Bio Like a Boss: Show off your skills and why you’re the perfect choice, all in a way that grabs attention.
- Write Winning Proposals: Land projects with proposals that highlight your skills, understand the client’s needs, and show your amazing plan.
- Turn Your Website into a Lead Magnet: Make your website magnetic with awesome content that informs visitors, shows off your work, and makes them want to contact you.
- Social Media Posts that Captivate: Engage your audience, become a thought leader, and attract clients with captivating social media posts.
- Boost Your Email Marketing: Turn leads into paying clients with email copy that builds relationships, promotes your services, and gets them to say “yes!”
Mastering copywriting unlocks a new level of freelance success! Here’s the key:
- Know Your Target Audience: Speak their language and address their specific needs.
- Focus on Benefits: Show how you solve their problems and make their lives better.
- Strong Calls to Action: Tell them what to do next, like contacting you!
- SEO Savvy: Make it easy for people to find you online.
- Be You! Show your personality and build trust with potential clients.
Embrace the power of copywriting, unleash the words that sell, and watch your freelance business take flight!
